Appealing to fear seems to be a common tactic that advertisers use to influence people. Fear is such a strong emotion and can control how people behave. Therefore when people see advertisements that scare them, they usually do something about it. An advertisement that comes to mind that appeals to fear are the World Wide Fund for Nature (WWF) commercials. Their commercials show animals that are being endangered and harm because of the harmful world we live in. The commercials also appeal to pity. However, they relate the commercial to us by saying out world is becoming a harmful place for not just us but for the living species that surround us. It makes us as human beings living on the planet fearful of the damages that are occurring to us and the world we live in. WWF is an organization that tries to raise money to prevent our world from tarnishing. With their commercials that appeal to fear, they are sure making awareness.
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